28.06.2017 - Brandnews
deSter ontwikkelt en produceert innovatieve food packaging voor het foodservice en travel segment.
Brandlab ontwikkelde het Brand DNA…
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Casa

Using packaging as a positioning tool and creating hierarchy

Casa - Using packaging as a positioning tool and creating hierarchy

Brandlab action areas
Packaging design

In short
International retailer Casashops askes us on a regular basis to create packaging design for the Casa branded products. We already designed packaging for their chocolate range (fountains, cup cakes), kitchen utensils, and high end cooking pots. All designs create a strategy based hierarchy in their product offer.

Lately we developed the brand devices and design guidelines for 6 product categories, each giving detailed guidelines for use of color, imagery and typography. These guidelines are now used on a daily basis by the Casa internal art work studio.

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Packaging designwok Packaging design tajine Packaging design cooking pots Packaging design cooking pots Packaging design cupcake display Packaging design chocolate range Case design guidelines Case design guidelines

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