28.06.2017 - Brandnews
deSter ontwikkelt en produceert innovatieve food packaging voor het foodservice en travel segment.
Brandlab ontwikkelde het Brand DNA…
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De Lelie

Creating a strong branding for a superior yoghurt & cheese range

De Lelie - Creating a strong branding for a superior yoghurt & cheese range

Brandlab action areas
Strategy, packaging design, in store communication, www.deleliezuivel.be, B2C

In short
De Lelie had been working very hard on a superior tasting product offer. Branding however had not been a priority on the agenda. Having tasted (and loved !) the products, we contacted De Lelie and explained that such a good product needed good branding.

A week later we were working on the strategy. Add another few weeks and the first packaging ideas were presented. Today, a strong graphic approach makes the brand really stand out in retail. To further support the brand, in store communication was developed and a new website went live.

Contact us for a full presentation.

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