Creating a strong branding for a superior yoghurt & cheese range
Brandlab action areas
Strategy, packaging design, in store communication,
De Lelie had been working very hard on a superior tasting product offer. Branding however had not been a priority on the agenda. Having tasted (and loved !)
the products, we contacted De Lelie and explained that such a good product needed good branding.
A week later we were working on the strategy. Add another few weeks and the first packaging ideas were presented. Today, a strong graphic approach makes
the brand really stand out in retail. To further support the brand, in store communication was developed and a new website went live.
Contact us for a full presentation.