28.06.2017 - Brandnews
deSter ontwikkelt en produceert innovatieve food packaging voor het foodservice en travel segment.
Brandlab ontwikkelde het Brand DNA…
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Dirafrost

Giving a brand the brand perception it deserves

Dirafrost - Creating a strong branding for a superior yoghurt & cheese range

Brandlab action areas
Brand DNA, packaging design, corporate identity, B2B

In short
Dirafrost sells deep frozen fruit, freshly harvested from their own fields all over the globe. Having gone together through the BrandScape phase, it was clear that the brand should be made ready for a new approach aiming at a stronger more self confident brand image.

First two steps were the defining of the Brand DNA and, based on that, a one day workshop with the staff identifying internal action areas.

Next we updated the Dira logo to get it fully in line with the in the Brand DNA defined brand personality and developed a packaging design that could be rolled out over all physical packaging. In doing that a strict architecture was followed and several brand devices installed. Some 40+ designs were developed, each featuring 13 languages, including Russian and Arabic. The complete make-over was welcomed very positively by the international markets.

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Brand DNA strategic analysis Logo re-design Packaging design Packaging design Packaging design Packaging design Corporate identity Corporate identity

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