28.06.2017 - Brandnews
deSter ontwikkelt en produceert innovatieve food packaging voor het foodservice en travel segment.
Brandlab ontwikkelde het Brand DNA…
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FishPartners

How a brand can get former competitors to put their shoulders under one new company

FishPartners - How a brand can get former competitors to put their shoulders under one new company

Brandlab action areas
Brand DNA, naming, graphic design, graphic identity, internal communication, www.fishpartners.nl, truck design, brochures, packaging design

In short
The headquarters of the Kennemervis Group decided to merge three existing companies in the group. Competitors! Brandlab was asked to create a Brand DNA and merge plan for the newly to create company so that the change would go smoothly. This was a great job. We created a name, a logo, the corporate identity, brochures, truck design and website. But the real fun was to create the merge plan script and the internal communication campaign that had to make sure these old competitors wouldn't kill each other, better even, would work together. The launch was a great success and the new company already is recognized as the leader in the category.

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Images

Brand DNA strategic analysis Naming and logo design Website look & feel Packaging design Vehicle design Vehicle design Pages in corporate brochure Internal communication, posters Internal communication, posters Internal communication, posters

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