22.02.2018 - Brandnews
De Lelie zuivel werkt constant aan de verbetering van zijn producten. Brandlab zorgt dat die zo mooi mogelijk verpakt worden...
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Friesland Foods

Getting a complicated sub brands architecture organized in an international environment

Friesland Foods - Getting a complicated sub brands architecture organized in an international environment

Brandlab action areas
Brand architecture, packaging design

In short
Friesland foods was struggling with a huge (23+) number of Debic (cream) sub brands. We were asked to come up with a strategic recommendation how to make things clearer for the international clients. We designed a brand architecture and created conceptual, packaging design.

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Images

Mood boards Mood boards Conceptual packaging design

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