28.06.2017 - Brandnews
deSter ontwikkelt en produceert innovatieve food packaging voor het foodservice en travel segment.
Brandlab ontwikkelde het Brand DNA…
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Instima

Selling seminars and workshops for junior and senior management (growth 35%)

Instima - Selling seminars and workshops for junior and senior management

Brandlab action areas
Brand DNA, advertising, direct mail, www.stima.be

In short
The client, part of the Belgian Marketing Foundation, organizes educational programs, seminars and workshops for junior and senior managers in marketing, sales and communication. We were asked to develop a differentiating Brand DNA + communication approach and to implement it through consistent direct marketing efforts, web and media advertising. In 2008 they grew 35%.

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