28.06.2017 - Brandnews
deSter ontwikkelt en produceert innovatieve food packaging voor het foodservice en travel segment.
Brandlab ontwikkelde het Brand DNA…
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Isis First Generation - Italo Suisse

Creating a highly differentiating brand world in the chocolate category

Isis First Generation - Italo Suisse - Creating a highly differentiating brand world in the chocolate category

Brandlab action areas
Brand DNA, advertising, marketing, sales support, event, brochures, POS

In short
Italo Suisse asked us to re-launch their Belgian chocolate brand Isis (pralines and tablets) in the international retail.
We created a differentiating Brand DNA with a striking, innovative approach that differentiated the Isis brand from other 'would be classic' brands. Came in the demanding women with a rather provocative attitude.

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Images

Brand DNA strategic analysis Media advertising Media advertising Media advertising Media advertising Pages in sales catalogue Pages in sales catalogue Pages in sales catalogue Floor dislplays Autumn gift packaging Stand design

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