28.06.2017 - Brandnews
deSter ontwikkelt en produceert innovatieve food packaging voor het foodservice en travel segment.
Brandlab ontwikkelde het Brand DNA…
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Java

Relaunching a coffee brand

Java - Relaunching a coffee brand

Brandlab action areas
Brand DNA, Brand Architecture, naming, graphic design, packaging design, www.thejavacoffeecompany.be,
www.java.be, shop.java.be, ATL communication, BTL communication, B2B, B2C

In short
Late 2010 Java chose Brandlab over Famous and DG to launch their coffee company. It would buy, roast and sell coffee to specialty stores, commercial catering and social catering clients.

We did the job creating a strong corporate identity for the company and all that comes with it, creating over 25 packaging designs, brochures & sales aids, the porcelain, the paper cups, shopping bags, the 3 websites (one is a webshop), the ATL en BTL communication in B2B and B2C, etc.

The result one year later. One strong brand thanks to a well defined Brand DNA and coherent Brand Imagineering.

Contact us for a full presentation.

Images

Brand DNA strategic analysis Logo design for The JAVA Coffee Company House style The JAVA Coffee Company Prestige brochure The JAVA Coffee Company PR brochure The JAVA Coffee Company B2B ads to social catering segments B2B ads to social catering segments B2B ads to social catering segments Logo design for the Java coffee brand JAVA B2B website JAVA B2B website JAVA B2C website JAVA B2C website JAVA webshop (B2B/B2C) JAVA webshop (B2B/B2C) Radio campaign featuring Sofie Dumont Packaging design for the retail segment Packaging design retail range (3 of 6) Packaging design commercial catering range Packaging design social catering range Transport boxes Porcelain Paper cups

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