28.06.2017 - Brandnews
deSter ontwikkelt en produceert innovatieve food packaging voor het foodservice en travel segment.
Brandlab ontwikkelde het Brand DNA…
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Maître Olivier

Arming a brand for the export market

Maître Olivier - Arming a brand for the export market

Brandlab action areas
Brand DNA, graphic design, packaging design, B2C

In short
Nikita produces spreads, snack salads and party snacks. By end of 2013 management decided that Nikita would become the corporate brand, Maître Olivier the B2C brand. It had however still to be armed to conquer the Belgian, French and German markets. That was the moment Brandlab was called in to help.

Based on the Brand DNA we developed, we first simplified the graphic design of the existing Maître Olivier logo. In phase two we developed a packaging mother-design that could be rolled out over the entire range of Maître Olivier products, installing a range of powerful brand devices.

Retail reacted enthusiastically and over 100 new packaging designs found their way to the consumer.

Contact us for a full presentation.

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