28.06.2017 - Brandnews
deSter ontwikkelt en produceert innovatieve food packaging voor het foodservice en travel segment.
Brandlab ontwikkelde het Brand DNA…
Read more

Top's Foods

Packaging ready made meals for retail and... airlines

Top's Foods - Arming a brand for the export market

Brandlab action areas
Packaging design

In short
Top's Foods is a Belgian based company specialized in ready made meals for retail and airlines. It is part of the Thai CP group. When they wanted to re-design their range of € 1 pasta they called upon Brandlab. We decided that a cheap meal, that tastes really good, should also look good and developed life style inspired sleeves that go around a transparent container that heroes the product.

A different approach was developed for the air-meals. In the old days it didn't matter how your air-meal was packaged, as long as it was handy for the crew to heat, it was okay. Today however air-meals need to sell themselves, since you can choose on the menu between various meals ànd brands. And need to pay extra for it. So we developed a packaging design that is worth the extra euro.

Contact us for a full presentation.

Images

Packaging design - Air meals Packaging design - Air meals Packaging design - Air meals Packaging design - Air meals Packaging design - Pasta Packaging design - Pasta Packaging design - Pasta

More cases