How to get Belgian kids to eat fish
Brandlab action areas
The VLAM asked us, and other agencies, to develop a campaign that would get kids to eat more fish. We created the Vizzkids, wizzkids, based on a brief that said that eating fish is good for the brain. We created comic figures speaking to kids, a website, the Vizzkids comic, stickers, recipe cards, ... Well, they went for another idea,
but we still think this one would have done a better job, with a smaller budget and more visibility.
Contact us for a full presentation.