28.06.2017 - Brandnews
deSter ontwikkelt en produceert innovatieve food packaging voor het foodservice en travel segment.
Brandlab ontwikkelde het Brand DNA…
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Vizzkids

How to get Belgian kids to eat fish

Vizzkids - How to get Belgian kids to eat fish

Brandlab action areas
Campaign pitch

In short
The VLAM asked us, and other agencies, to develop a campaign that would get kids to eat more fish. We created the Vizzkids, wizzkids, based on a brief that said that eating fish is good for the brain. We created comic figures speaking to kids, a website, the Vizzkids comic, stickers, recipe cards, ... Well, they went for another idea,
but we still think this one would have done a better job, with a smaller budget and more visibility.

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Images

Offline media advertising pushing online users Offline media advertising pushing online users Offline media advertising pushing online users Instore poster Instore POS Windows sticker

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