17.01.2022 - Brandnews
PureSporter lanceert samen met Brandlab een shower bar en shampoo bar voor sporters
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Who we are

Brandlab is an international team of brand developers (strategic planners, art-directors, graphic designers).
For each assignment we create a tailor-made team. The only selection criterion is getting the best people to produce the best work. Different from most agencies, we work on an internet based platform. Each of the team members works from his studio. We meet on a regular basis, daily video meetings are used to exchange ideas, discuss and judge proposals. Doing so we combine international professionalism with efficiency and reduced cost.
We think you will appreciate all three.

The Brandlab-team can help you with:

- strategic brand development
- brand architecture
- naming
- corporate identity
- conceptual product design
- advertising, direct marketing, POS, activation
- marketing materials
- packaging design
- briefing and co-ordination of research
- analysis of research data
- briefing and co-ordination of shop- and environment design
- internal branding
- in company organization of brand management teams
- external brand management

Dirk Poorters - Team leader, Strategic & Creative Coach Brandlab Professional background Dirk Poorters
Team leader, Strategic & Creative Coach Brandlab

Free-lance copywriter
Senior writer Ted Bates
Creative Group Head D'Arcy Masius Benton & Bowles
Creative Director McCann Erickson
Worldwide Creative Director & Benelux Communication Manager FilmNet Pay TV
Deputy General manager Young & Rubicam